SoCore Energy Brand Revitalization — Website and Marketing Materials

Before & After

Signage

The SoCore Energy corporate headquarters in downtown Chicago was right next to the “L” train, and the CMO had the great idea to take advantage of this visibility to thousands of commuters daily by adding some informational graphics to their office windows. We designed the signage and worked with a production partner to select material that let the perfect amount of light into the offices. DoubleTake Design also oversaw the installation process.

Website Design & Development

We designed and developed the SoCore Energy website, and continued to update and maintain the site working closely with the Chief Marketing Officer until the company was sold and became ENGIE — at which time, we rebranded the site. The long, scrolling home page told an at-a-glance story of what SoCore Energy did, for whom, and why solar energy can be an excellent choice for electricity production. Much of the content on the site was programmed so that when a blog post or news story was added, it appeared in different sections automatically just by adding a tag, which saved on maintenance costs and placed the content where people are more likely to see it.

Videos

Social Media

SoCore Energy social media skins youtube image

SoCore Energy social media skins LinkedIn image

Social Posts

Pairing a relevant image with text information in social posts has been proven to help gain attention and help people better retain the information, so SoCore ran ongoing social campaigns to share highlights of the great work they were doing as well as recognition their team members received, linking to content on their website.

Email Marketing

Internal Newsletter

Forms

For all client- and prospective client-facing electronic materials such as proposal templates and reports, we created custom-designed Word templates with a SoCore theme — including brand fonts, colors and text style sheets, as well as options for title page images — making it easy to create consistent, graphically appealing materials in house.

Marketing Materials

Most marketing materials were distributed electronically, but when handouts were needed, SoCore Energy materials were printed locally using 100% wind power, responsibly harvested paper, vegetable-based printing inks and ultra-low V.O.C. pressroom chemistry.

Holiday Card

Solar Smarts Materials

To engage the members of the community receiving energy from the Community Solar Gardens (CSGs) that SoCore had built, SoCore created a Solar Smarts program that provided general information about solar energy and how CSGs work. We created posters for the schools, YMCAs, cities and businesses that bought electricity from the solar gardens to display, and a coloring page for kids. A Solar Smarts web page provided resources for children, parents and teachers with all kinds of information and activities that helped teach kids about solar energy — offering ways to help stimulate creativity and critical thinking and encourage good habits like saving energy.

Presentation Design

We created several custom Keynote presentations for SoCore Energy’s founder and former CEO. Here are some sample slides.

SoCore Energy PowerPoint presentation image

Icon Development

Logo Guidelines

Event Materials

FedEx Launch Light Switch

To celebrate the completion of a vast solar array at the FedEx Ground facility in Hagerstown, Maryland, SoCore and FedEx hosted a solar dedication ceremony. We created a 6′ tall light switch and executives from both companies flipped the celebratory switch, officially activating the solar installation.