Client: BP
Type: Advertising - Outdoor

These trucks were filled with sand and swimsuit-clad models who interacted with people downtown in major cities and built awareness of BP's a little better getaway promotion, where one lucky winner won a fabulous vacation. We designed the truck, following BP brand guidelines, and created standup bikini cutouts in which people could have their photo taken. Lenticular 3-D luggage tags were also given away to passersby.