In order to bring the content from the annual Dow Sustainability Report to life visually, we created modular infographics that could be used in multiple formats.
We started by reviewing Dow’s Corporate Identity Standards, Logo Guidelines and Trademark Use Guidelines, in order to ensure brand consistency in design and messaging.
The first goal was to create an infographic that could be shared on the Dow website, featuring three categories of content that were developed by the Golin team with Dow:
- Leading the transition to a sustainable planet and society
- Building value through operational excellence
- Maximizing growth from science-drive innovation