Brand Revitalization | FarmedHere

Helping sow the seeds of sustainability through fresh creative

FarmedHere was the first aquaponic and aeroponic farm in Illinois and pioneered commercial vertical farming in Chicago.

FarmedHere’s vertical growing technology makes this model one of the most sustainable ways to guarantee access to fresh, healthy produce in city centers, in any season. They reused 97% of the fresh water, used no herbicides or pesticides, were able to grow organic greens, kale, arugula and basil year round and reduced their carbon footprint by eliminating long-distance transportation. Advanced lighting technology and farming methods helped FarmedHere produce to be grown more efficiently than on outdoor farms, while creating local city jobs and giving post-industrial buildings new purpose.

DoubleTake Design was hired to do a brand revitalization by updating FarmedHere’s packaging, marketing materials and website graphics. We’re passionate about sustainability, so this was a dream client! There were certain parts of FarmedHere’s visual identity that needed to stay the same, as the brand felt the elements had equity — the logo, the kraft paper background and fonts. But the goal was to add some color that popped on the packaging, more clearly communicate the benefits of local, fresh food and highlight the nutrients in the food.

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Before & After

dtd farmedhere microgreens before

dtd farmedhere microgreens after

Packaging Design

packaging design image heading
dtd farmedhere microgreens carousel 01
dtd farmedhere microgreens carousel 02
dtd farmedhere microgreens carousel 03
dtd farmedhere packaging microgreens group 1
dtd farmedhere packaging microgreens violator
dtd farmedhere packaging baby greens 2up

dtd farmedhere packaging dressing sticker 1dtd farmedhere packaging dressing sticker 2dtd farmedhere packaging dressing sticker 3dtd farmedhere packaging dressing sticker 4dtd farmedhere packaging dressing sticker 5
dtd farmedhere packaging dressing beforedtd farmedhere packaging dressing afterdtd farmedhere packaging dressing row2 end
dtd farmedhere packaging dressing label montage cropped
dtd farmedhere packaging dressing group shot 2

Packaging Design

dtd farmedhere packaging basil before
dtd farmedhere packaging basil after

Signage

dtd farmedhere signage montage

Presentation Design

presentation design image heading
FarmedHere Presentation Design
FarmedHere Presentation Design
FarmedHere Presentation Design
FarmedHere Presentation Design
FarmedHere Presentation Design
FarmedHere Presentation Design
FarmedHere Presentation Design
FarmedHere Presentation Design

Marketing Materials

fast and fresh marketing materials image heading
Custom sell sheets and pricing sheets were created for local stores selling FarmedHere products.
dtd fh marketing materials 1dtd fh marketing materials 2
12 Days Seed to Harvest logo

Website Graphics

website graphics image heading
FarmedHere Website Graphic
FarmedHere Website Graphic
FarmedHere Website Graphic
FarmedHere Website Graphic
farmed here is now here(dot)co image heading

Want to help grow your company by revitalizing your packaging?

Farmed Here was the first aquaponic and aeroponic farm in Illinois and pioneered commercial vertical farming in Chicago.