FarmedHere was the first aquaponic and aeroponic farm in Illinois and pioneered commercial vertical farming in Chicago.
FarmedHere’s vertical growing technology makes this model one of the most sustainable ways to guarantee access to fresh, healthy produce in city centers, in any season. They reused 97% of the fresh water, used no herbicides or pesticides, were able to grow organic greens, kale, arugula and basil year round and reduced their carbon footprint by eliminating long-distance transportation. Advanced lighting technology and farming methods helped FarmedHere produce to be grown more efficiently than on outdoor farms, while creating local city jobs and giving post-industrial buildings new purpose.
DoubleTake Design was hired to do a brand revitalization by updating FarmedHere’s packaging, marketing materials and website graphics. We’re passionate about sustainability, so this was a dream client! There were certain parts of FarmedHere’s visual identity that needed to stay the same, as the brand felt the elements had equity — the logo, the kraft paper background and fonts. But the goal was to add some color that popped on the packaging, more clearly communicate the benefits of local, fresh food and highlight the nutrients in the food.