Brand Revitalization | Edison Energy

Finding the horizon line for an extensive rebrand

After being in business for a year and having integrated the three companies it had acquired, Edison Energy was ready to rebrand. The Chief Marketing Officer came to us with a new Brand Promise, Brand Attributes, Brand Pillars, Brand Persona and a new company logo, and asked us to help bring the concepts to life in a new visual identity system. Within one week, we presented five concepts for a new system, showing how everything from business cards to PowerPoint slides to a capabilities brochure could look, all aligning to the new messaging. The marketing team selected their favorite options and presented them to the extended team at offices across the country. Ultimately, the team selected the concept that was based on their Brand Persona, “The Harbor Pilot.”

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Concepts

The new Edison Energy brand persona focuses on its clients’ vision — allowing each client to focus on what they do best, while Edison takes care of the complexities of energy on their behalf. Here are three of the concepts we presented within one week for a new visual identity system, showing how everything from business cards to PowerPoint slides to a capabilities brochure could look, all aligning to Edison Energy’s new brand messaging. Ultimately, the team selected the concept that was based on their Brand Persona, “The Harbor Pilot.”

Harbor Pilot Concept

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Spotlight Concept

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Wake Concept

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Website Design & Development

After the new visual identity system was selected, we “reskinned” the original website, redesigning all of the graphic elements, but keeping the site structure mostly the same with the plan to build out the site at a later date. The video at the top of the home page changes, providing new imagery each time a visitor comes to the site.

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Stationery

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Marketing Materials

Edison Energy marketing materials include everything from white papers to executive reports, data sheets, case studies, flip books and an internal brochure that kicked off the rebranding campaign and explained the company’s new positioning.

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Tradeshow Exhibit Design

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Signage

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Lobby Monitors

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Presentation Design

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Infographic Development

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Advertising

Digital Ads

Edison Energy Google advertising has included retargeting ads, driving traffic to the website to download a white paper and adding contacts to its database.

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Print Ads

Here are some examples of print advertisements for event programs.

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Want to reenergize your brand?

“DoubleTake Design was an extraordinary design and marketing partner. Over the course of 1 year, they created 2 complete “look and feels” for Edison Energy as we launched and then made a mid-course correction. They provided impactful creative designs both times with distinctly different corporate images. DoubleTake did significantly more than just create corporate images. They worked closely with us to roll out 2 full sets of marketing materials: websites, brochures, white papers, data sheets and PowerPoint presentations. What was especially valuable is that Cathie personally provided the glue between the various projects and deliverables. When we changed something in one media, PowerPoint for example, she rippled the changes through all the other form factors. She was great at project management and version control across all the various deliverables. It is great to work with DoubleTake.”
Former Chief Marketing Officer
Edison Energy