Brand Creation | PrairieShore Pain Center

Finding the calm at the center

The team of healthcare providers at PrairieShore Pain Center is inspired by a simple credo: “Do what is best for the patient.” Because their patients are dealing with the stress of pain, the doctors have created a spa-like, natural feeling in their office, with beautiful photos of nature and a calm, peaceful environment.

When we first met with PrairieShore, their website told a different story — with photos of angry, flaming spines and typography that was yelling their name. It did not match the business cards, which did not match the appointment cards. The doctors wanted a new, sophisticated logo that would better convey their philosophy.

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Before & After

PrairieShore before image
PrairieShore after image

Logo Design

See logo concepts that we presented below.

dtd prairieshore logo

Logo Guidelines

dtd prairieshore logo guidelines


PrairieShore stationery image

Website Design & Development

View site

dtd prairieshore website


PrairieShore Forms image


Logo Concepts

The PrairieShore Pain Center doctors wanted to convey a calm, peaceful feeling in the new visual identity system, and tie in to the Illinois prairie that inspired the practice’s name. We presented the various logo concepts in the context of a business card design, they selected their favorite, we made some tweaks, and a new logo was born!

PrairieShore logo concepts 01 image
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Want a pain-free branding experience?