The owner of a successful awnings company in the South decided to create a new company focused on manufacturing metal and aluminum canopy systems and delivering them nationally. He hired DoubleTake Design to:
- Name the start-up company
- Create a logo and visual identity that would appeal to the target markets: architects, engineers, facilities and property managers
- Build a cutting-edge website to help establish the new brand as the leading provider of metal and aluminum canopy systems
- Develop a proprietary online Spec Builder to make it easy for customers to specify their canopy systems
- Design supporting marketing materials
- Create PowerPoint presentation templates for the sales team
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