SoCore Energy (now ENGIE) was a Chicago-based company specializing in solar energy solutions for commercial, industrial, cooperative and municipal customers. Founded in 2008, the company quickly built an impressive client base and pipeline of solar projects with large retailers and other businesses. In 2013, it was acquired by Fortune 250 company Edison International and finally had the chance to take a good look at its marketing materials.
DoubleTake Design had the wonderful opportunity to learn all about this innovative renewable energy company and conduct a brand audit with its small but mighty marketing team. As is so often the case with fast-growing companies, their website and marketing materials no longer accurately communicated their service offerings or conveyed the great successes they had achieved. It was time for a brand revitalization.